“A brilliant solution to the the wrong problem can be worse than no solution at all: Solve the correct problem.” -Donald A. Norman, The Design of Everyday Things
My capstone project at UCLA was service design for The LA Art Show. This solo 3 week sprint required me to wear several hats, performing roles of research,ideation, and prototyping. It was a great experience that tied together everything that I learned throughout the program. For the complete presentation, please click the video link below.